Women Deliver 2019 Conference

INTRODUCTION

The Women Deliver 2019 Conference was the largest and most impactful gathering in the event’s history, bringing together over 8,000 attendees from 169 countries—and an additional 200,000 participants via the global dialogue. Hosted in Vancouver, Canada, from June 3-6, 2019, the conference aimed to inspire political commitments, unveil new research, challenge power dynamics, and foster solution-driven discussions on gender equality.

The CHALLENGE

The goal was to create a space that celebrated and highlighted the work of every partner organization and advocate worldwide, showcasing their efforts in driving progress toward gender equality.

With just three months to conceptualize, produce, and execute all print, digital, and experiential signage, the task was ambitious. The $100,000 budget for both print and digital materials required cost-effective yet visually impactful solutions. Additionally, the conference’s scale demanded strategic wayfinding, seamless branding, and dynamic digital content across multiple spaces—including the main stage, exhibition hall, and partner-hosted events.

WD2019 Conference highlight video

Conference center floor map

Click image to zoom in

The SOLUTION

By collaborating with on-site vendors, Women Deliver’s Conference Logistics Manager, and the Senior Communications Manager, we devised innovative and budget-conscious strategies:

Maximizing Visibility: Instead of relying solely on costly hanging banners, we strategically placed gatorboards and banners in high-traffic areas for maximum impact.

Seamless Graphics: We used printed stretched fabric over standard shell schemes to create immersive, large-scale visuals, some spanning over 200 feet wide.

Main Stage Design: The stage featured seven projector screens, with five central screens displaying continuous animations of session details and conference hashtags, while the outer screens supported live imagery.

Exhibition Hall: We leveraged carpets and halo lighting to color-code spaces, ensuring an intuitive and visually distinct layout. Each Women Deliver-owned space was meticulously designed, from branding on shell scheme walls to furniture selection and placement.

Digital Integration: Working closely with developers, I designed the website and mobile app to ensure seamless navigation and accessibility.

View Website

Social Media Strategy: Collaborating with the digital team, I developed compelling graphics and messaging for key milestones—including registration launches and countdown moments—to maintain engagement before and during the event.